144 applications for a yacht charter in Miami and Los Angeles!
We tried different ways:
we chose the direct interest of yachts and wrote that it is for rent from $ 650 per hour so that people immediately understand what budget is needed for a walk. So we aimed for users with a high income.
We also launched promotions:
for those who had a birthday, we offered a cheese plate, champagne and made a discount. Thus, potential clients were motivated to celebrate their birthdays on a yacht in the company of friends.
We also launched ads for corporate parties.
Leads where the advertising creatives cost from $650 per hour:
Celebrate your birthday:
High-income audience (household income)
P.s. such targeting options are available only when setting up ads in the USA